AMC Theatres Announces MoviePass Killer: 12 Movies Per Month for $19.95


Coming Soon reports that AMC Theatres has announced an alternative to MoviePass, a new tier on its AMC Stubs program called AMC Stubs A-List.

Stubs A-List, which rolls out June 26, will allow members to see three movies each week for a monthly fee of $19.95. AMC Stubs A-List, to launch June 26, will allow members to view available movies at any USA -based AMC location, and in any format, including Imax, Dolby Cinema, RealD 3D, Prime and BigD.

"We understand the comparison, but we're focused on our own program and on delivering the very best, most reliable movie-going value option in the entertainment industry, which is what we believe AMC Stubs A-List provides to our guests", the representative told The Verge. However, with MoviePass you get to see more movies per month at less of the cost, and you can go to nearly any theater in the United States to use the service (not just AMC theaters).

However, AMC said movie will not be able to carry over from the previous week if they fail to see three films.

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Five months later, MoviePass stopped working at certain AMC theaters, including Empire 25 in NYC, the Universal City Walk, AMC Loews Boston Common and the AMC Century Plaza. "AMC Stubs A-List is AMC's next evolution of delivering fantastic benefits to our loyal customers, and we're excited to continue to grow the program by leaps and bounds". If you don't have time to make it back to the theater multiple times a day, you can see all three movies the same day, as long as there is a two-hour buffer in between showtimes. It comes with a handful of other perks, including some free food upgrades, express service at the box office and concession stand and no online ticketing fees. Variety reported that the company pays full price for tickets and then discounts them. Plus, at least for the time being, that $9.95 a month price point is still more attractive.

MoviePass forcefully responded to AMC's announcement on Wednesday.

MoviePass has attracted 3 million members, but the stock price of the service's parent company, Helios and Matheson, has dropped from $38 a share to 44 cents a share. "Thanks for making us look good AMC!" the company wrote.