Amazon workers in Europe go on strike during Prime Day

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The big Prime Day sales was supposed to last 36 hours yet less than 24 hours into the Amazon big event many prices that were initially reduced are suddenly back to full price with no indication that the goods have actually sold out. In the audio products, this includes earphones, headphones and speakers from popular brands such as Bose, Philips, Sony and others.

For the first time, Prime members in India will also have access to hundreds of top global Prime Day deals from across 17 countries.

Prime Day starts Monday afternoon.

Amazon has said it has more than 100 million paid Prime members worldwide.

Shoppers gobbled up Amazon's own devices, like the Fire TV Stick, Echo Dot, and Fire 7 tablet.

Two retailers have told ChannelNews that they are set to call for an Australian Competition & Consumer Commission investigation into the Prime Day sale.

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Shoppers experienced everything from the main Prime Day homepage failing to launch to product searches returning zero items or product links leading to error pages. And if you're wondering what everyone is buying, we've got a list of Amazon's early top sellers.

"They're supposed to be the best company in the world from a retail and e-commerce standpoint", said Sucharita Kodali, an ecommerce analyst at Forrester.

Sales soared by 41% in the first five hours of Prime Day compared to the first five hours previous year, according to Feedvisor, a software company that uses algorithm and machine learning to track e-commerce pricing. It's chaos, but handsome chaos, and if you haven't ever signed up for Amazon Prime yet, you should do that now (for a free trial, no less!) to prepare for all the sick deals.

Prime Day also usually helps boost the number of Prime memberships.

Prime Day is expected to be one of the biggest sales days of the year for Amazon.

Shoppers found an outlet in venting on social media. Some 49.1 percent of online retail sales go through the e-commerce giant, eMarketer found, up from 43.5 percent previous year.

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