Google for India 2018: Here’s everything you need to know


"The Search feed will now display your favourite news from both English and Hindi sources, using AI that learns which types of stories you like best", Rajan Anandan, Vice President, India and Southeast Asia, said via a blog post.

Google also stated that over time, the company will bring many India-specific Tez features to Google Pay users in other countries just as the country has brought features launched elsewhere to India.

Google Go's webpage-reading ability works even on 2G connections.

Google Assistant will now serve you more relevant content to Indian users and now supports Marathi language.

Google introduced the preview version of the app in India and Indonesia late previous year.

Now supports Marathi, with seven more Indian languages coming soon.

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The Google Go feature that will read text aloud will greatly assist people who have trouble reading or are not skilled in the original language of the web page.

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In the coming weeks, Google Pay is also looking to bolster its partnerships with big Indian offline retailers including the likes of Big Bazaar, e-Zone, and FBB.

With the new Google Pay app in India, certain customers of partner banks will be able to secure instant loans within the app itself, with the amount being disbursed in minutes.

Google launched payments app Tez, meaning fast in Hindi, in India a year ago integrating it with the state-backed unified payments interface (UPI) as it sought to gain a foothold in the South Asian nation's digital payments space which, according to Credit Suisse, will grow five-fold to $1 trillion by 2023.

Google will now also facilitate pre-approved loans to its customers in India.

"We are also introducing an India first Form Ads on Search, that allows advertisers to generate leads seamlessly from their mobile search ads".

Instead, the first step in the global expansion plans for Tez is a further consolidation of the search giant's once numerous mobile payment efforts. Navlekha has already started onboarding publishers from Delhi, and Google aims to add more from other regions in September. To achieve this, Google has tweaked the OS to make it lightweight, redesigned existing elemental apps like Maps, Files and YouTube and included deeper voice integration.

To provide Internet and Wi-Fi to about 10 million people in over 12,000 villages, Google has tied up with Andhra Pradesh State FiberNet Ltd (APSFNL).

Recently, the company also added bill payments within the app.