British Airways has promised to compensate customers following a major hack that compromised the bank card information of around 380,000 customers.
BA are contacting affected customers.
Cruz said the carrier was "deeply sorry" for the disruption caused by the sophisticated crime, which was unprecedented in the more than 20 years that BA had operated online. However, the airline also confirmed that no passport or travel details were stolen.
According to the company, which disclosed the data theft today, hackers managed to acquire some information about customers who were booking flights on the airline's mobile app and website.
Rob Burgess, who edits a website dedicated to air travel, told The Daily Telegraph: "Data breaches are part and parcel of the world we now live in, and criminal activity is getting ever more sophisticated".
Financial and personal data has been stolen from potentially hundreds of thousands of British Airways customers who booked online in recent weeks, extending a run of embarrassing technological mishaps suffered by the United Kingdom flag carrier.More news: Hurricane death toll 3000
British Airways says the problem has been fixed and that its systems are no longer affected by the cyberattack. Customers are encouraged to reset their BA.com password.
If European data regulators decide that the airline doesn't take customer data protection seriously enough, they could fine it up to 4% of annual revenue under the recent General Data Protection Rules (GDPR).
BA apologized in July after technology issues caused dozens of its flights to and from London Heathrow Airport to be canceled.
The company said there was evidence that some of the data "may have left our systems", although the records did not contain payment card or bank account details and there was no evidence that any fraud has resulted.
British Airways revealed the new hack Thursday evening and began notifying customers.
The London-listed group, which is also the owner of Irish airline Aer Lingus and Spanish carrier Vueling, added that total revenues swelled three percent to 11.2 billion euros.