Nike's increase in sales is almost double the increase during the same time period past year, which saw a 17 per cent increase in sales, according to Edison Trends.
"There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory", Hetal Pandya, co-founder of Edison Trends, tells Marketwatch. This trumped last year's 17% increase, according to San Francisco-based Edison Trends.
Apex Marketing Group estimated that the Kaepernick ad had a $163 million payoff in media exposure.
The ad, which aired Thursday during the Philadelphia Eagles' game against the Atlanta Falcons, focuses on the idea that anyone can achieve anything they set their mind to and that you should always dream big no matter your circumstance. He told ESPN: "I think Nike is trying to get out ahead of it and trying to do something special, and I think they've done that". Kaepernick watched the first television airing on NBC at an event held at Nike's headquarters in Beaverton, Oregon. Nike ran its first ad featuring Kaepernick on Monday.More news: IPhone 9 may be Apple’s most expensive iPhone yet
According to research analyst Edison Trends, the risk the USA sportswear giant took after featuring Kaepernick who has been in the spotlight for his protests during the games national anthem' has paid off.
Falwell said they are exploring the situation and that if Nike believes law enforcement is unfair and biased, they will look around - but will honor any contract that is in tact.
As the Internet goes wild with memes, Nike responds to this viral commotion with a brilliant safety awareness message.
Trump jumped on the issue a year ago at a rally in Alabama, calling any player who didn't stand for the anthem a "son of a bitch" who was insulting the nation and its military. They have been among the most vocal protesters since Kaepernick began similar demonstrations in 2016.