Apple shares rise ahead of annual product launch

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Whether Apple will announce new iPad Pros during its September 12 event is also uncertain, and possibly unlikely.

If it's a new iPad you want then we could see the unveiling of a new Pro model which could get one of its most radical updates in years.

There was some expectation that Apple was going to lighten its load a little bit by unveiling some new hardware, like the 2018 iPad Pro lineup, at this year's Worldwide Developers Conference back in June, but that obviously didn't happen.

Apple's market capitalization has passed $1 trillion and the company needs to sustain revenue growth. With every new launch Apple seems to be able to sell more of the older models, thanks to the so-called "hero effect" where buyers are aspiring for the latest models, but settling for something more within their grasp.

While the iPhone remains Apple's bread and butter, accounting for the vast amount of the firm's profits, a growing part of its business comes from other areas, such as the Apple Watch. The iPhone X, iPhone 8 and the iPhone 8 Plus were the first ones to get launched at the Steve Jobs Theatre a year ago.

Rumours have been swirling around the web for weeks that three new devices will be released during the famous September keynote with a bigger smartphone and a cheaper all-screen call maker being unveiled alongside an upgraded iPhone X.

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Chief executive Tim Cook said the third-quarter results were driven by continued strong sales of iPhones, services and wearables.

The iPhone Xs and iPhone Xs Max could be priced around Rs 85,500 and Rs 1,05,000 in India. Now, ahead of today's announcement, we must keep in mind that the government has increased import duty on fully built products to 20 percent and dollar is trading at Rs 72 for a rupee. While Apple used to make its events Safari-only (for streaming via a web browser), the company has since made it easier for you to stream in the browser of your choice.

One new iPhone was likely to be priced slightly lower than the X model to "capture the next wave of buyers" in markets such as China, western Europe and the United States, according to Moorhead.

It also brought the iPhone into a new price bracket: $999. Don't expect Apple to squander its advantage so fast. The affordable iPhone is said to come with a 6.1-inch LCD screen and boast of nearly the same design as the iPhone X. Just a day before the launch, on Tuesday, a picture of the alleged 6.1-inch iPhone leaks showing off the back cover design of the phone.

Leaks suggest we may see a new Apple Watch with a slightly bigger screen and more sophisticated heart-monitoring capabilities.

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