The Korean giant's 2019 lineup also pledges to offer more ways to search for content than before, via an improved AI algorithm which leverages a users' subscription services and TV viewing habits.
There are, of course, exceptions; Google's Chromecast works with iOS devices, and AirPlay audio consists nearly entirely on third-party speakers. but generally, if you want Apple video, you need to be committed to the Apple ecosystem.
That means Samsung televisions will now give users the ability to access the iTunes library, buy or rent movies and TV shows from the store, and watch all the movies and TV shows they've already bought from Apple in the past.
Control your TV from iPhoneLastly, Apple said that you will be able to control Airplay 2-compatible TVs from your iPhones lock screen and control center.
Meanwhile Samsung stated: "In an industry first, a new iTunes Movies and TV Shows app will debut only on Samsung Smart TVs in more than 100 countries". Instead of creating its own TV, Apple has chose to forge partnerships with established, popular TV makers, with Samsung, LG and Vizio all set to support Apple features later this year.
The new deal to put iTunes on Samsung TVs shows Apple is open to more cooperation. It is not even possible to do on Apple TV yet (ask Siri on iPhone or HomePod to play video on Apple TV). News this morning is that Samsung Smart TVs will launch iTunes Movies and TV Shows starting in Spring of 2019. Samsung will announce the TVs' release date and prices at a later time.More news: Apple warns investors to expect weaker profit, blaming China's worsening economy