In his two short years with the Rams, McVay has turned a once 4-12 team into a winning organization that recently ended the regular season with a 13-3 record.
The trail blazing second year coach will be the youngest head coach to ever appear in a Super Bowl at 33 years old when his Rams face off with future Hall of Fame coach Bill Belichick and the New England Patriots. Namely, will McVay get a penalty for running on the field? Will the head coach be able to pull off the upset?
The coach says the objective of these phrases - referred to as "McVayisms" - is to create a culture where you have "core values and beliefs that you think are consistent with the things you want to represent".
While mottoes like "we not me" and "our rule - be on time", are easy enough to grasp, some of McVay's other sayings are a bit harder to understand if you're not part of the team.More news: Met Office issues ‘DANGER TO LIFE’ warning for heavy snow
"Since day one, he's had the whole room locked in and bought in, " Rams linebacker Bryce Hager said. "But I've never met one". "I think they understand the time where they can enjoy themselves right now, but when we're doing football-related things, locking into the game plan, they've done a great job". Kaepernick is a black player who accused the NFL of conspiring to keep teams from signing him because of his protests of racism and police brutality during the national anthem played before games. You play for each other, for those who came before you, and for those who will come after you.
Within a week after his first Rams team began its offseason workout program, McVay knew every player by name. Through that, he now finds himself at the helm of an National Football League franchise with his only experience at the professional level coming as a journeymen player.
For all of Belichick and McVay's coaching and motivational brilliance, and the quarterbacking wizardry of Brady and Goff, the battle for the Super Bowl will most likely be won in the trenches. "If it's not something that you feel comfortable with, then we won't do it".