Youtube may be problematic with ads, but it’s almost indispensable to brands


Nestl, Disney, and Fortnite owner Epic Games have all temporarily removed their ads from the site after ads appeared alongside videos of young girls where comments made by users were sexualizing. "We also need to fight to have the developers of social media platforms held responsible when they do not assure that age restriction are followed and when they do not remove inappropriate and/or risky material when reported".

"Any content - including comments - that endangers minors is abhorrent, and we have clear policies prohibiting this on YouTube", the spokesperson said. Earlier this afternoon, BuzzFeed News reported that the famous video sharing platform is removing ads from videos that promote anti-vaccination contents, citing a ban on "dangerous and harmful" material.

Schraeder says this latest incident is going to cost YouTube some business, but even though brands are going to be a little more skeptical toward whatever the digital video giant says it's going to do to remedy the issue and ask for more ways to validate the brand safety, advertisers will return. However, at least a few channels were able to monetise, in violation of this policy, according to BuzzFeed News.

"They're bad. Absolutely awful", Hess said about some of the content on the YouTube Kids app.

Anti-vaccination proponents who falsely suggest that vaccines are somehow unsafe for kids remain rife on YouTube and other platforms.

A child is given the measles vaccination.

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Although YouTube claimed that it is working on improving its moderation tools to remove problematic comments, many top creators in the space were not pleased with this development, expressing concern that such a policy could be abused.

Dr Free Hess, a paediatrician and mother, learnt about the chilling videos on YouTube Kids over the summer, when another mom spotted one on the video app for children. That includes videos promoting bogus miracle cures for serious illnesses, claiming the Earth is flat, or making "blatantly false claims" about historical events like the 9/11 terrorist attacks, according to YouTube.

It also said it had disabled comments on tens of millions of videos that "could be subject to predatory comments". Many countries have already started prompted a critical observation into the role of social media and companies related to the technology sector such as Facebook, Google and some other, in spreading false or inaccurate information.

Readers, your thoughts: is it time for YouTube to turn off comments?

Meanwhile, The Wall Street Journal reported this week that Pinterest is blocking vaccination searches in an attempt to crack down on misinformation.