In November, a Facebook outage was attributed to a server problem, and a September disruption was said to be the result of "networking issues". Some people weren't able to reach Facebook's website and apps, including Facebook, Messenger, Instagram and WhatsApp.
The Times reported that Amazon, Apple, Microsoft and Sony, cut data sharing deals with the world's dominant social media platform. "I'm trying to communicate with my team in NY".
Facebook has phased out most of the partnerships over the past two years.
'Yesterday, a server configuration issue made it hard for people to access our apps and services.
The outages started around midday Wednesday, hitting users for more than 24 hours and surpassing the tech giant's last comparable outage in 2008.
Bloomberg News reported that Facebook was considering refunds for advertisers whose messages could not be delivered, although the company did not immediately respond to AFP's request for confirmation.
According to research firm eMarketer, Facebook controls around 22 per cent of the digital advertising market and it makes an estimated $127 million a day from advertisers. The social network has since addressed the issue and pinpointed the cause of it.More news: Browns Make Splash By Trading For WR Odell Beckham Jr
The outage coupled with a possible loss of users and revenue just added to the pain.
People used the tags to post memes about the outage, speculate about its cause and trade tips for how to survive without the company's apps.
After acknowledging the problem Wednesday, Facebook remained silent on the issue for almost 24 hours before issuing an explanation and apology around 1630 GMT Thursday. Users in Asia were having problems on Thursday morning.
Facebook has shared limited amounts of user data with smartphone makers and other outside partners to enable its services to work well on devices or with applications. It didn't elaborate on the server change.
"We're aware that some people are now having trouble accessing the Facebook family of apps. We are 100 percent back up and running and apologize for any inconvenience", a Facebook spokesperson said.