What Apple is up against in the streaming-video world

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It's expected to unveil a number of new services that highlight its shift into services, including a revamped news service, subscriptions to premium TV channels, and its own original content. Reports from various publications such as Cnet and Yahoo Finance indicate that Apple's new event will focus on their video streaming service. Walt Disney Co, which bought 21st Century Fox, and AT&T Inc, which purchased Time Warner Inc, plan to launch or test new streaming video services this year. Instead, its model is expected to more closely resemble the App Store, offering paid subscriptions to other media companies' programming and keeping a cut of sales. The service will come as part of an upcoming iOS 12.2 software update, which will also include a redesigned icon and interface for the Apple News app.

Beyond rumors of the video streaming and magazine subscription services, Apple is said to be announcing a credit card.

We should find out more during Apple's March 25 event, but Bloomberg said the company might also wait until WWDC in June, so we might have to wait a few months for more information.

However, all will be revealed soon anyway since Apple's special event will take place in less than 12 hours' time.

The event, to be hosted at the Steve Jobs theatre on campus, will herald a new era for the iPhone maker as it enters the fast-growing global content streaming market.

As a result of those private meetings, Apple has also reportedly begun paying closer attention to apps that could potentially help as well as "threaten" the company.

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With the mobile-only plan, Netflix may be looking at winning the battle against these other services on the pricing front.

COMING HERE? Given the sometimes-tangled mess of regional rights to shows and movies, it's unlikely Apple would have the exact same streaming offering in Canada as it does in the U.S.

Now, Apple wants to build on this growth with a dedicated Netflix competitor and a way to explore news.

Apple gets a cut from each subscription service you subscribe to through iTunes.

Netflix gained popularity with "catalogue" shows and movies from Hollywood and television studios but has been investing heavily in its own content in recent years. Apple has been on a launch spree last week. Dow Jones will be hiring more reporters just to give Apple News members access to more news stories. Services like these and others are a way to keep Apple users tied to their devices - and for the company to tap into new and potentially lucrative revenue streams that it didn't have before.

In terms of pricing for the video service, while it's not yet clear what the baseline will be, we do know from the WSJ's reporting that add-ons - say, a subscription to Starz or Showtime - will cost $9.99 each.

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